Month: October 2017

Recent Posts

With an aging population and a society more and more separated from it’s roots, Americans are facing a crisis in elder care. In the state of Florida, one of the oldest states in per capita age populations, the importance and urgency of elder care is a major social issue.

Finding the Right Attorney

Attorneys such as Mark Shalloway of Shalloway & Shalloway, play integral roles within communities and families in search of safe, legal, and loving transitions when it comes to questions surrounding estates, retirement planning, assisted living and other issues associated with elder care and aging loved ones.

It is estimated that Florida is home to more than 12 million people over the age of 60 or 60% of the state’s 20 million populace. This is a huge number and the strains, both financially and economically, being placed on families can be considerable. The right elder care attorney can manage the transition of your elder loved ones form independent to assisted living while also over-seeing estates, wills and trusts in the process.

Mark Shalloway on Florida’s Unique Elderly Population

Mark Shalloway explains some of the intricacies involved for adults looking to care for their elderly parents:

Florida is a unique place in the country with its older demographics. The stresses many people faces in terms of legalities and financial questions for caring for their parents often become un-manageable. These stresses often put people in precarious financial positions and compromise the well-being of their loved ones. A good attorney will guide you through the process of managing insurance questions and handling all financial considerations. The importance of this counsel cannot be over-stated as it relieves both emotional and financial burdens. In short, hiring an elder care attorney is both a sound financial and practical move. 

When you are a child you never imagine having to care for your parents. As you get older and achieve middle age, perhaps at the age of 40, you begin to see how age influences the physical and psychological abilities of your parents to be themselves. You become the caregiver and your beloved mother and father rely on you, if you are fortunate to have them. This is where caring for them and planning ahead becomes part of your loving legacy to your family.


Times change. In the past, a law firm could count on word of mouth and perhaps some basic forms of advertising (television, print, etc.) for a successful build up of cases. Today the Web and social media have changed all the rules for law firms when it comes to attracting new cases. This is especially true of personal injury and medical malpractice attorneys.

With today’s searches being conducted largely on smartphones, it is estimated that over 72% of new online visits are made from some form of mobile device, be it a tablet or smartphone. This means law firms and single practice lawyers must be more savvy than ever in their online presence. Details like having an active Facebook presence and making sure your website is mobile-friendly or responsive, can make the difference between attracting a multimillion dollar case and losing out to a competitor.

Other trends in online presence building include strategic partnerships with great online resources like or LegalSophia, to name two.

There are many ways having a strong web marketing campaign can make the difference between success and failure for attorneys today. More creative and outside-the-box approaches include social and strategic networking. The ways vary and a strong marketing presence takes a strong team. There are no shortcuts!